Wednesday, August 22, 2012

A different style of blogging to try

If you have any familiarity with blogging you will know for some unknown reason "list posts" tend to be more successful at grabbing attention.  An example of a "list post" is "10 reasons why librarians are awesome" or "5 ways to promote your library workshop".

Some of you who read humor sites like cracked.com (e.g. 16 Unseen Jobs That Must Exist in Movie Universes)  or tech blogs like Mashable will also recognise the style.

 7 Reasons Why List Posts Will Always Work explains further

 "Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action, and as long as you deliver with quality content, you’ll have a satisfied reader.

Plus, these type of posts and articles are perfect for building your authority and demonstrating a mastery of your area of expertise. If you’re business blogging, that’s key."

Couple this with the fact that librarians like to create lists of resources and links, list blogs are pretty much a no brainer.

Some of the most popular list posts on this blog in the past includes
Recently, I thought why not use the same tactics for blogging on the behalf of the library organization. Some examples includes

  • 10 Things most freshman don't know about the library until too late
  • 5 biggest misconceptions you probably have about the library
  • 6 things you should do when starting on your thesis
  • 5 most unknown but useful library services you may not know about
  • 5 ways to find more relevant articles using the one you have
  • 8 things you didn't know the library or librarian could help you with
  • 10 most popular books borrowed from the library that you probably didn't expect 
  • 6 ways to look for the statistic or data-set you need
  • 5 things the new Discovery Service can do the catalogue can't 

The possibilities are endless really. 

This gives you a good chance to show off your expertise to users in a none-threatening way. Each tip shouldn't be too long, just enough for them to skim to get the idea and a link to your FAQ or LibGuide with full details.

As such posts are written specifically for the web they fit perfectly well in tweets or posts by your library Facebook or Twitter account. 

It probably helps if the posts are quirky but depending on your risk appetite you could go further. Not quite sure if any library would be daring to post the following

  • 5 of the strangest things found in the library
  • 8 things people were caught doing in the library you wouldn't believe
  • 6 most loyal library users

So anyone tried using this style of blogging for their organization blogs? Was it noticeably more successful?
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